Inbox user experience

Helping the users engage with a service should be a key aspect of any online business. I found two great examples, when unexpected connection occured with the services.

I've just received an email from Twitter related to an account I didn't use - unfortunately - for a long time. The email explains why Twitter is an interesting service and wants to take me to my profile. Ok, it is not spam, I can live with it thanks for reminding me :) The other noteworthy thing is the link to the password reset page. It may block users to click on the visit button if they already know that they don't even know their password.

The second example is Facebook. I only got this mail once, when I set up a developer account for the firm I work for, then I couldn't login and I interrupted the process for some reason and when I got back in front of my computer I got the email shown above some minutes later.

I thing is a great move, because it's easy to lose a user who never or only few times used the service before. Furthermore, the big green button logged me immediately.
Note that the Facebook email also has a direct link to the password reset page.

Tibor Szász29 years old code addict

Inbox user experience

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